looking for a “Senior Product Marketing Manager”, responsible for our innovative and industry leading Payments Solutions, to join our growing team. You will be responsible for driving the Go-to-Market strategy for one of our key growth engines, executing on programs and initiatives to drive market awareness, differentiation, revenue growth, and retention. You will collaborate closely with cross-functional teams to define winning positioning, messaging, sales enablement, with a strong focus on the broader end-to-end ecosystem of payments.
Key initiatives may include product and programs launches, sales support programs, driving commercial strategy and tactics, working with partners to drive solution selling, ever-green customer retention activities.
The successful candidate must have strong strategic and implementation skills, customer-orientation mindset, and collaborative approach to drive multiple projects.
Be the expert on the product, solutions, buyers, users, ecosystem and market trends
Design and drive go-to-market planning and execution (messages, positioning, pricing, differentiators, benefits, collateral, tools, training, etc.) of new and existing products and solutions.
lead product marketing efforts inclusive of product and related collateral to drive awareness, positioning and adoption
Development & delivery of marketing and value-driven, thought leadership and sales enablement content and assets in the form of presentations, web content, blogs, datasheets, brochures, whitepapers, customer case studies, demos, videos, webinars, podcasts, etc.
Collaborate and leverage corporate and regional marketing, and other teams to execute against strategies
Contribute and support marketing campaigns
Work with the PR and AR teams to brief media and analysts
Collaborate with third-party partners on joint offering messages and content creation
Optimize messaging and positioning by analyzing effectiveness via sales feedback, listening to sales calls, analyzing content engagement and conversions, seeking analyst feedback, and more
Be closely involved and familiar with the product roadmap, business plan and pipeline
5+ years of product marketing experience in B2B/Enterprise tech solutions – Must
Hands-on experience executing diverse marketing projects
Strong external and internal facing communication and presentation skills
High levels of copywriting, creativity and proven storytelling skills
Ability to multi-task, prioritize and coordinate tasks to meet multiple deadlines
Ability to drive collaboration with business partners and others to achieve effective and measurable results
A highly analytical, data-driven approach
Fluent English – Must
Experience in Fintech/Financial Services – Major advantage