מוצר ופרויקטים

Product Marketing Manager

112695

תאריך עדכון

31/07/2019

תיאור המשרה

Job Description
Description/ Responsibilities

The Product Marketing Manager is responsible for the products’ positioning and messaging. In doing so the Product Mktg Manager understands the consumers’ needs and operational use cases. At this capacity, Product Mktg Manager develops product messaging that is fitting to the consumers’ current mindset. Studying the company's products and their benefits for users, the Product Mktg Manager is responsible for presenting the portfolio of products in ways that will strengthen the brand and enable sales. The Product Marketing Manager will be responsible for identifying problems and articulate solution value messaging: understand and translate technical capabilities, as defined by the Product Manager, into business and customer values to enable the work of the business unit (Sales, Pre sales and CEs).

At its core, product marketer needs a deep understanding of the customer and the market, to ensure that:

A product and its new features are appropriately positioned on the market
Sales and marketing teams have all the necessary knowledge and materials enabling them to attract new customers
The product could satisfy the target audience’s needs and overcome their pain points
The tangible results of a product marketer’s work typically include Sales enablement materials, such as: Product pitch, Positioning and messaging, Demo flow and Competitive intelligence. Those materials are the result of close work with Sales and Pre Sales, on one hand, and with the product managers, on the other.

Required Experience/ Qualifications

-3+ years of experience in a similar position
-Strong written, presentation and verbal communication skills (English)
-Ability to analyze and understand market dynamics
-Ability to work with colleagues without a direct managerial authority
-Creative thinker
-Keen eye for detail
-Preferred/Nice to Have
-Intelligent/Cyber/B2G product marketing experience
-Excellent people and communication skills to interact with staff, colleagues, cross-functional teams, and third parties.
-Background in design and copywriting is a plus

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