The Product Marketing Manager will be responsible for defining and executing
ERP products’ go-to-market and value proposition, and translating product capabilities
into tangible benefits. As the Product Marketing Manager, you will be a leader in the
ERP marketing domain, develop a thorough understanding of our competitors’ current
products and future product development plans, and be a source of knowledge for ERP
industry market trends. You will work closely with the Product Management, Sales, and
global marketing teams to develop the right messaging for our products, create
collateral, and launch new product releases and new modules to the market.
What You Will Do in this Role:
• Research and understand market dynamics and trends, as well as customer
needs/requirements
• Research and understand the ERP landscape and competitors’ offerings in the
different regions/markets where company operates
• Work closely with the local and global sales teams to create battle cards and
messaging documents for key competitors
• Build product and specific module messaging based on market and competitive
insights
• Develop product stories for research firms/industry analysts, including pitching
Provide insights and work closely with the Product Management team to define
directions for the product roadmap
• Prepare product-related collaterals, including presentations, brochures, and
promotional videos
• Demonstrate the product and workflows
• Work with the local and global marketing teams to create campaigns promoting
our products, and generating demand both among existing customers and new
leads.
What You Bring to this Role:
• Minimum 5 years’ experience in B2B product marketing in the Enterprise
Software industry
• Product marketing experience in software companies required
• Combination of in-depth technological understanding with a passion for
marketing
• A creative storyteller who is able to create and build the “bigger picture”
supported by detailed proof points
• Multi-tasking star, who is a born leader and feels comfortable in front of different
audiences
• Mother-tonuge English and Hebrew, including solid writing skills in both
languages
