Responsibilities
• Mastering the understanding of target audience characteristics, tone of voice and market-message fit
• Shaping of key marketing messages that make a true impact
• Passionate content writing around technology, use-cases and product-business values
• Leading the production process of marketing collaterals including presentation decks, application notes, video, ads and more, collaborating with internal and external content and design resources
• Own and drive lead generation, marketing campaigns, events and conferences
• Work with Product and R&D teams to influence and bring a market angle to the design of new product features and product roadmap
• Oversee and co-manage UX & UI planning, design and budget
• Advise microcopy aspects of SaaS/online platforms
Minimum qualifications:
• 3+ years in marketing management, product marketing and/or in content writing disciplines within technology companies, with a clear record of successful delivery and marketing impact
• Experience with B2B marketing, lead generation and content writing
• Native English speaker with great writing capabilities
• Excellent communication and presentational skills
Preferred qualifications:
• Technology experience and orientation, openness to learn new technology fields, terminology and key elements that build a product
• Specific experience in one or more of the following: AI, Voice Recognition, Conversational Bots, Contact Center solutions, Speech Cognitive Services
• Hebrew at mother tongue level
• Experience or acquittance with multidisciplinary areas such as Business Development, Product Management, UX/UI, Sales
• Ability to influence multiple stakeholders without direct authority
• “Get things done” attitude