תיאור המשרה | As the Marketing Strategy and Planning individual of the company , you are in a unique position to work closely across a variety of cross functional positions. This role requires a unique blend of deep analytical skills and a strategic mindset to bring together various qualitative and quantitative data sources to understand the consumer shifts and drive that into focus areas for Marketing prioritization. A core area of responsibility will be to draft executive level presentations and Marketing plans and strategies.
Additionally, this individual will be knowledgeable and interested in the evolving Marketing technology space to continue to evolve the thinking and prioritization of Marketing technology investments.
Primary Role and Responsibility:
• Own and drive medium and long-term strategy projects across various functional areas, looking across various Marketing focus areas to identify connects channel effectiveness opportunities, spend allocation, customer analysis, etc. to get to a cohesive learning agenda
• Working closely with the CMO/CBDO and draft the annual Marketing plan and gain alignment across a number of peer stakeholders.
• Report out on weekly Marketing activity in market – act as the primary point of contact with various reporting and analytics.
• Evolve the capabilities in analyzing trends in real time and/or mechanisms in order to push insights to leadership in a timely fashion
• Support the strategic planning process by developing competitive forecasts and analyses
• Partner with the Insights/Research team to enrich the strategic value of analytics and insights
• Identify, create, and distribute monthly updates on Marketing activity, performance, and go forward plans – in partnership with the higher management Marketing members.
• Measurement - Aligns with business partners and Customer Analytics on KPIs. Partners with Customer Analytics to establish program measurement plans and reporting.
• Create and oversee link building strategies, content marketing strategies, and social media presences
• present new marketing platforms and strategies
• Develop online content including , forums, videos, graphics, company web-site ,and blogs
• Manage email and social media including company new letter
• Drive traffic to company pages and web-site
• Be up to date of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Required Qualifications
• Bachelor’s degree in Business, Marketing, or related field preferred.
• 2+ years of marketing experience with a strong foundation of business, technology, and consumer understanding.
• Experience working in a versatile environment
• Experience in healthcare IT, and startup ecosystem preferred
• Expert in PowerPoint and Excel
• Ability to develop compelling strategic narratives and present findings to management
• Strategic thinker, with a demonstrable understanding of marketing & sales mechanics
• Understanding of advanced analytic techniques, BI tools, and data visualization
• Strong project management, communication, and strategic thinking skills
• Proven track record of the ability to work collaboratively with internal and external business partners in delivery ROI positive results.
• Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environment
• Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment.
• Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base.
• Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.
• Ability to inspire, collaborate with, and influence business partners
• Ability to analyze data and develop actionable insights
English as a mother tongue or equal
|
