a creative and experienced content marketer to help expand our digital footprint and drive more value through exciting, captivating online content. The ideal candidate should have a proven track record of developing copy to engage business leaders, tech-savvy readers and the C-suite. Detail-oriented is a must – as well as being committed to producing high quality deliverables, sometimes with tight deadlines. You should also be comfortable working within a rapidly changing start-up environment.
The goal is to create attention-grabbing and highly effective marketing channels of communication through emails, blog posts, landing pages, scripts and banners. You’ll also be responsible for crafting strategic Facebook, Google and LinkedIn campaigns.
Responsibilities
You’ll be able to successfully create and distribute intelligent and captivating content to generate inbound leads, uphold our brand values and help convert relevant prospects into customers. You will also:
Uphold and strengthen the brand goals and maintain a consistent voice across all marketing platforms
Work on creative and effective campaigns, i.e; landing pages, ad campaigns, video scripts, webinars and social campaigns.
Be a committed team player
Write conversion-oriented copy across multiple media (emails, social ads, search text campaigns, video, and more)
Edit and write ongoing content for website, social media channels, and blog
Manage multiple projects simultaneously and rapidly adjust content according to feedback
Work closely with the growth team, designers, and vertical managers to develop content that reflects and upholds our brand voice
Identify opportunities for impactful A/B copy tests and follow up on results
Conceptualize, storyboard, and present creative directions (including scripts) for growth video campaigns for Facebook and YouTube
Track and optimize content performance across all channels.
Requirements
3-4 years of experience in copy/content writing in the tech industry
Native English speaker with the ability to write flawless, natural copy and content, with attention to detail and perfect grammar
The ability to understand and digest complex technical concepts and produce simplified and elegant content targeting our various customer audiences
Passionate about technology and marketing great products in a creative way
A strong writing portfolio with a range of marketing projects that demonstrates your creativity and experience
A good sense of humor and an enthusiastic, approachable attitude
Strong understanding of customer lifecycle communication
Advantages
Previous work with a B2B SaaS company
A good understanding of content SEO
Experience in video scripting
Fluency in an additional language
Bachelor’s degree
Working within an IT environment