כספים

Marketing Analytics TL

117558

תאריך עדכון

26/12/2019

תיאור המשרה

Job responsibilities:
    • Manage a team of 3-4 experienced data analysts, set priorities and translate business questions into appropriate analytical tasks that will support strategic and tactical business decisions
    • Develop a strong and effective working relationship with the marketing management, taking an active part in the strategic planning of the marketing operations
    • Be an analytical focal point for anything related to UA, New user performance KPIs, monthly budget planning, tests and performance monitoring
    • Establish and monitor success metrics that measure and explain the impact of the marketing activities
    • Ability to work and cross multiple data sources in order to research and capture the full activity, set requirements to our BI development team when identifying technical gaps
    • Design and initiate new features and reports to monitor & give insights on the marketing activity, using the marketing in-house BI system (for example, LTV, ROI forecasting, automatic rules)
 
Requirements:
    • At least 1 year of experience as an analytics team manager, and at least 3 years of previous experience as a data analyst
    • Familiarity with measuring online marketing success and identifying optimization opportunities
    • Excellent knowledge of SQL & Excel (Python- an advantage)
    • Excellent understanding of online metrics (user funnel, user acquisition KPI’s
    • Excellent knowledge of statistics and testing methodologies
    • Experience working with visualization tools (such as QlikSense, Tableau)
    • High Presentation & communication Skills
    • Excellent English skills
    • An academic degree in an analytical field such as Mathematics, Statistics, Economics, Engineering or similar
 
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