●Develop and execute digital marketing strategy across all relevant functions and channels including ASO, SEO, PPC, SMM, performance and display.
● Grow existing online channels and introduce new customer acquisition channels to raise brand awareness and match our aggressive business targets. Ensure consistent digital presence, including creative, messaging, etc.
● CAC Optimization - develop measurement and modeling to support delivering best in class and cost effective customer acquisition campaigns
● Generate reporting for all major metrics, goals tracking, revenue tracking and other initiatives.
● Lead a team of digital marketing experts.
● Responsibility for planning and budgetary control of all digital marketing.
● Evaluating customer research, market conditions and competitor data.
● Review new technologies and keep the company at the forefront of developments in digital marketing.
● An expert in the field of digital performance marketing and PPC.
● Analytical and data driven.
● Native in Hebrew and English