Digital Marketing Specialist

Key responsibilities
• Meeting workplan goals daily using different online platforms
• HubSpot system admin: ongoing management and optimization including
integration with company website, social media (paid and organic) and Salesforce
• Execute demand generation campaigns using email marketing
• Database ownership and lead funnel management
• Website admin (WordPress), optimizing SEO, using google analytics
• Partners portal, intranet and webinars admin
• Interfaces with product, marketing and sales team members, external designers and digital vendors
Requirements and skills
• 2+ years of relevant hands-on experience with leading marketing automation tools, web CMS, google analytics and social media channels
• Bachelors or equivalent
• Quantitative and analytical skills – the ability to generate and translate analytical reports and best practices into actionable steps to optimize effectiveness, conversions and funnel lead generation
• Fluent in English with a desire to learn and take on digital writing tasks
• Tech-savvy with a keen eye for details and design, who is passionate about digital innovation, ready to learn and test new tools and technologies
• Responsible and dedicated person with excellent organization and time management skills. Positive individual, thriving in fast-paced environments