You will have end-to-end ownership building innovative, data driven marketing strategies and campaigns that drive awareness, acquisition and retention. You will also focus on optimizing and interpreting actionable digital marketing analytics for your marketing channels and campaigns.
•You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
•In this role you’ll be responsible for top-level business goals and will own management, measurement, and execution of digital marketing
•Manage the day-to-day workflow of the Performance Digital Marketing program which includes key relationship building with agency partners •Adopt a test & learn approach, leveraging insights and data to provide rationale and results
•Planning digital marketing campaigns, including web, SEO/SEM/PPC, email, social media and display advertising
•Maintaining our social media presence across all digital channels
•Identify trends and insights, and optimize spend and performance based on the insights
•Brainstorm new and creative growth strategies Preferred
•Demonstrable experience leading and managing SEO/SEM/PPC, marketing database, email, social media and/or display advertising campaigns•Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
•Solid knowledge of website analytics tools (e.g., Google Analytics,)
•Experience in setting up and optimizing Google Adwords and Facebook campaigns
•Up-to-date with the latest trends and best practices in online marketing and measurement
•Demonstrated ability to work independently and autonomously.
•MBA is BIG advantage
•Excellent oral and written communication skills