• Understand company objectives and the ability to craft custom, effective strategic plans to meet goals.
• Ability to analyze data for campaigns to determine business impact and return on investments.
• Responsible for the creation, implementation and day-to-day management of the Retention Marketing and Social Media strategies.
• Manage brand promotions and in-app communications to the players.
• Ensure a vibrant, engaging and rewarding experience for the players.
• Craft syndication schedules, tone and messaging guidelines and other general marketing outreach initiatives.
• Campaign management: coordinate creative executions for emails, landing pages, graphics, purchase funnels and other elements within the communities.
• Research and competitor intelligence as needed in order to engage and investigate any trending activities within the industry.
• Highly motivated strategic thinking that has a fanatical passion for social media, games and innovation in the digital and social space to help grow the company
• Self-motivated go getter who is driven to achieve results creatively
• Great understanding of social Media and the outreach tactics
• Ability to coordinate and articulate project concepts to the teams
• Strong English written/verbal communication skills
• Knowledge of Excel and understanding of data according to business strategies
• Native Portuguese / Spanish
• Previous experience in Social Gaming