Responsibilities:
Work with large amounts of complex data to proactively provide insights that will lead the business growth
Examine marketing performance and user conversion funnel data to identify opportunities to improve ROI
Build and maintain user acquisition dashboards to make informed decisions quickly while empowering others cross functionally to have information readily accessible
Build and maintain attribution model
Skills and knowledge you should possess:
BSc/BA in a quantitative field
2+ Years of experience as a marketing analyst from a SaaS company
Good understanding of the online marketing ecosystem (mobile + web), experience analyzing online marketing activities, such as acquisition and retargeting campaigns
SQL proficiency – a must
Experience in Tableau
Experience with LTV modeling and analysis funnels
Experience with attribution model
Ability to turn large amounts of ambiguous data into a concise, meaningful story
Fluent English (written and oral)
Experience working with BI / Web Analytics tools
Technological background- an advantage
Experience with data modeling – an advantage
Experience with experimental design and statistical data analysis- an advantage
