Reporting to the VP Marketing, the B2B Marketing person will be responsible for creating
and leading the marketing campaigns that drive business objectives across multiple vertical markets.
Responsibilities:
Develop, manage, and execute a top to bottom marketing plan for our International Retail and Smart Building solutions.
Manage the funnel by creating demand generation, building brand awareness, and developing marketing materials for account-based marketing initiatives for Retail and Smart Building B2B vertical markets.
Evolve attribution models and analyze Return on Investment on the channel activities.
Act as a trusted partner of our internal customers, enabling them to build successful business units.
Requirements:
5+ years work experience in B2B Marketing.
Excellent communication, storytelling, and creative thinking skills, with the ability to effectively communicate our value to our target audience.
Experience with data, driving results based on data insights.
Proficiency in understanding advanced technology.
Experience in using LinkedIn, Salesforce, HubSpot and other B2B platforms.
Experience in high tech and / or retail is an advantage.
Ability to juggle (tasks not balls) and have fun within a team are both musts!
